Capturing ideas is a vital part of innovation, as well as other areas that require ideation. Find out why capturing your ideas as soon as possible is important.

Concept Writer Katie Franke found one of our favorite excursion exercises—Assumption Busting—at IKEA. (No complicated assembly required.)

Facilitator Christine Haskins shares her tips and tricks for writing and developing concepts for consumers. Here is her guide to concept development.

One of the greatest barriers to successful innovation is the trap of 'Jumping to Solution.' Opportunities are often looked at too quickly, and with a limited perspective. Taking time to explore from multiple points of view creates a Win/Win team mentality, and yields bigger, better solutions.

Customer immersions can be tricky to execute. Use these 5 tips to successfully run a consumer immersion and turn it into strategic momentum.

Take this quiz to test your knowledge on consumer insights. It is easy to frame insights as reverse benefits but they don't set concepts up for success.