Qualitative Market Research Services

ITG offers traditional qualitative market research services with the same thorough preparation, quality strategic thought, and best-in-class moderation that drive our innovation sessions.

Why Choose ITG for Qualitative Market Research:

• ITG has an in-depth understanding of respondent recruiting best practices and an international network of trusted recruitment partners.

• ITG's 6 expert moderators bring years of experience not only moderating qualitative research engagements, but strategic process design and concept writing expertise. We know how to craft insightful discussion and session guides that will get the respondents talking, thinking and sharing.

• ITG has 44 years of excellence in the innovation space, so our team knows how to rapidly internalize objectives in any category, from food to pharma to technology to media, and parlay that into actionable learning and recommendations for your team.

Whether you're imagining focus groups, IDIs, in-home qualitative research, or another format, we will work with you to create a learning plan that gets results, just click the button below to request a proposal.