CREATIVE CONSUMERS® ASSOCIATES

Our panel is made up of articulate, intelligent thinkers trained in collaborative idea generation techniques. Equally ready to express personal insights as they are to generate new product ideas, Creative Consumers® associates (CCs) inspire new ways of thinking no matter the challenge.

 
 

WAYS TO INTERACT WITH CREATIVE CONSUMERS® ASSOCIATES

 
 
 

Face-to-face interaction with CCs means more ideas in less time. By preparing in advance to inspire your team with creative content and fresh insights, and then generating a vast amount of diverse and unique ideas during ideation, CCs help unlock new potential and send you down the path to innovation success.

 
 

Give your communications the boost they deserve with the forward-thinking Creative Consumers® associates. Insights that resonate, benefits that compel and descriptive language that excites all come together to propel new branding, messaging and advertising possibilities.

 
 

Dive into the minds of your most creative consumers with ethnographies, shop-alongs, video immersions and more. ITG’s spin on exploratory qualitative research adds the creative spark that opens your team to more possibilities.

Meet our Creative Consumers® associates

  • Juliet B.

    GEN Z - VA

    FAVORITE PROJECT: “In a food project, one of our exercises involved using pictures to show how I feel about cooking at home! This allowed me to better express my experience in my kitchen.”

  • Akia W.B.

    MILLENIAL - MD

    WHEN DO YOU FEEL CREATIVE?: “I feel most creative when I am able to complete something the way in which I feel it can be best delivered. To me creativity is about freedom of expression!“

  • Kory G.

    MILLENIAL - NY

    FAVORITE EXERCISE: “I think I’ve enjoyed every homework exercise and excursion, but any creative expression is my favorite. Not just for the space to create, but to see what others create. Each creative consumer’s expression is always unique, and great stim!”

Because our Creative Consumers® associates live normal lives, they also do normal people things—with a creative twist! Get to know some of our CCs with these amazing videos below!

 

See how Texas-based CC, Christopher, re-creates a hot yoga studio in his bathroom at home.

Creative Consumers® associate Brian discusses how he stays creative by changing his perspectives and physical movement.

Our awesome CC Jenn recommends getting outside when working from home, and shares other tips for staying creative and comfortable.

Creative Consumers® associate Kerime shows how to shimmy new ideas to fruition by dancing her way through a work break.

Creative Consumers® associate Seniz explains how she makes the most of physical movement to boost her creativity.

 

 

 

TRUE CONSUMER CO-CREATION

Working with Creative Consumers® associates blends two unique perspectives to craft a recipe for creative success:

  • The expert perspective behind the business: YOUR TEAM!

  • The consumer perspective with unmet needs: The Creative Consumers® associates!

    By working together through custom-designed creative excursions, the two perspectives unite to generate ideas that are unique and executable.