GO BEYOND TRADITIONAL EXPLORATORY QUALITATIVE.
Go beyond traditional exploratory qualitative with ITG IGNITE®. Using creative methodologies, IGNITE uncovers the emotional roots of consumer behavior through direct interaction.
Our teams of expert Facilitators design sessions and debriefs to enable decision making. With face-to-face interaction with Creative Consumers® associates and dedicated time to debrief learning and considerations, your team leaves with decisions made and not only reports to discuss.
Kickstart your research with ITG IGNITE® and leave with real insight.
IGNITION STORIES
Facilitators discuss favorite recent ITG IGNITE project designs.
A two-part ITG Ignite story with Gen Z consumers, this engagement was focused on identifying what brands can do that resonates with teenagers.
20 consumers completed an Inspire® Consumer Insight Accelerator survey around their sleep habits, uploading unique images to bring their answers to life. The survey went hand-in-hand with a consumer homework assignment, resulting in rich, new market opportunities for sleep products.
With an Expert Expansion and Creative Consumers® associates, this ITG Ignite story broadened the scope of possibilities through consumer insights and adjacent stimulus.
Using the Inspire® Consumer Insight Accelerator, we captured the emotions behind consumers’ lives with user-generated imagery. That output yielded unique opportunity spaces for future product development.