ITG Case Studies
This is what happens when your consumers help solve the problem.
For over 45 years, ITG has helped the world’s leading brands transform complex challenges into winning innovation. By putting consumers at the center of every idea, every time, insights are infused into every new possibility.
Many brands don’t broadcast their innovation process. A few have let us share theirs.
Because ITG works at the front end of innovation, where the stakes are highest, most of our projects are confidential by design. What you’ll find below is a curated selection of stories we are able to share. When you’re ready, we’d love to walk you through what a project with your team would look like.
Top Case Studies
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![Quaker Oats logo featuring a smiling man in a hat with text "QUAKER EST. 1877."]()
Quaker Big Chewy Granola Bars
Recapture innovation mojo by focusing on what really matters.
"We partnered with Ideas To Go and their Creative Consumers® associates to help us identify motivating needs and desires...our concept testing success rate went from zero to 38%."
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![Johnsonville logo with text "Family Owned Since 1945" and an illustration of a farmhouse.]()
Johnsonville Product Pipeline
Objective: Rapidly fill the new product pipeline with lots of great new ideas for sausage.
"On every project, the Ideas To Go team has really gotten to know our business to help us maximize both our consumer learning and our team's productivity—in a fun and intuitive way."
—Karen Kraft, Senior Consumer Insights Manager
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![McNeil Consumer Healthcare logo in green text]()
McNeil Consumer Healthcare
Transform the treatment experience so it doesn't add insult to injury.
This project began with a client's vision. Dr. Steve Wiet is a Consumer Psychologist and retired Global Director of OTC Consumer Sciences at Johnson & Johnson Consumer Products—McNeil Consumer Healthcare.
All Case Studies
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![Quaker logo with a smiling man in a blue hat, established 1877.]()
Quaker Sweet & Salty Chewy Bars
Recapture innovation mojo by focusing on what really matters.
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![Mead Johnson Nutrition logo with a blue and red swoosh on a white background.]()
Mead Johnson Infant Formula
Leverage emerging science to generate new opportunities for infant formula.
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![McNeil Consumer Healthcare logo with stylized text]()
McNeil Consumer Healthcare
Transform the treatment experience so it doesn't add insult to injury.
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![Johnsonville logo with farmhouse illustration]()
Johnsonville Product Pipeline
Refresh consumer knowledge and get the pipeline flowing quickly.
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![Pizza Hut logo with red roof icon and black text on white background.]()
Pizza Hut Cheesy Bites Pizza
Create a top-selling pizza that pleases the whole family.
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![Hasbro logo, blue rectangle with white text and smiley.]()
Hasbro Tonka Junior
Fast-track a positioning for a new toddler toy brand.
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![UnitedHealth Group logo on a white background]()
UnitedHealth Group Training
Disrupt innovation to reimagine healthcare.
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![Logo featuring the text 'ITG IDEASTOGO' above a stylized globe design, with a green arrow incorporated into the letter 'G'.]()
Global Case Studies
We facilitate projects for clients all over the world. Here are a few examples.
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![Lash Group logo with AmerisourceBergen text]()
Lash Group
Develop ideas grounded in patient insights.
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![Starburst candy logo on a white background]()
Starburst Chew The Clue
Develop a brand promotion that builds buzz.
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![CECP logo with a blue abstract design]()
Naming and Positioning CECP
Position CECP to live out "Chief Executives for Corporate Purpose."
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![Quaker logo featuring an illustration of a smiling man in traditional colonial attire, with text "Quaker Est. 1877."]()
Quaker Dinosaur Egg Oatmeal
Make hot cereal something kids ask for.
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![Bissell logo with red triangle and black text on white background.]()
Bissell Symphony
Help a new floor cleaner get the attention it deserves.
