Creative process contains both chaos and momentum. Divergence is the creative chaos, helping to clarify which of the many possible options makes the most sense strategically. Convergence moves things forward and builds momentum.

Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.

Chaos can be both productive and disruptive. But with innovation, it's a necessary element that you need to embrace. Just make sure the chaos you embrace is the good kind. Here, ITG President Beth Storz focuses on how to go from creative chaos to strategic momentum.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.

Avoid these common mistakes in concept development.

CEO Ed Harrington encourages marketers to place consumer work at the center of the product development process - and explains why working with consumers is worth it.