Beth Storz

Beth has been leading teams through the creative process with ITG for 14 years. She has led hundreds of sessions across industries including CPG, financial services, healthcare, pharmaceuticals and hospitality. Prior to ITG, Beth established a career in brand management at some of the premier consumer packaged goods companies, including Unilever, Kraft and Nabisco. Beth is co-author of the 2017 book, Outsmart Your Instincts, How the Behavioral Innovation Approach Drives Your Company Forward. 

She has guest lectured at NYU Stern School of Business, appeared as a guest on several innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and an MBA from New York University’s Stern School of Business.