ITG’s AI TOOLS
Get inspired with AI that’s powered by your consumers.
ITG’s custom suite of AI-powered innovation tools are designed to stretch your thinking, ignite creativity, and transform insights into actionable concepts. And it’s the only AI that leverages input from our Creative Consumers® associates.
From supercharging ideations to effortlessly generating concept outlines, all it takes is the click of a button.
The AI Tools
ITG AI Ideation Assistant
-
Type in a new product / service idea and ITG AI Ideation Assistant will generate 5 new idea builds. Each idea is anchored in insights from Creative Consumers® associates and ranges from a close-in build to further out builds.
-
Elevate your brainstorms with quick idea expansion and diversification, whether you’re working solo and need a sounding board, or you’re collaborating as a team to fill the pipeline.
ITG AI Concept Outline Assistant
-
Go from raw ideas and product statements to full concept outlines in seconds. Simply type in your idea and watch your idea come to life.
-
Whether you’re going into consumer testing or need to add some details before sharing an idea internally, ITG AI Concept Outline Assistant cuts through the noise to highlight what matters.
Our AI Mission
ITG set out to develop AI-powered tools that elevate creativity while catalyzing the innovation process. Where general AI creates predictable content, ITG’s AI ignites fresh, original possibilities by constantly referencing input from Creative Consumers® associates.
For any new objective, ITG sends a custom-designed assignment to our Creative Consumers® associates to gather insights and uncover unmet needs specific to your project. Every new idea or concept generated references this consumer input to ensure relevance and uniqueness in each idea.
ITG’s AI Principles
-
Consumer Insights
Insights from ITG’s Creative Consumers® associates fuel every piece of our AI output—from product ideas to benefits and RTBs. Each tool references custom consumer input to maximize relevance, while differentiating answers from generic AI tools like ChatGPT.
-
Innovation Expertise
ITG has funneled over 46 years of proprietary innovation knowledge into ITG’s AI Innovation Tools, creating unique interactions that amplify human ingenuity. Helping the world’s leading brands innovate since 1979, we’ve synthesized what we know so that you can generate better ideas, faster.
Innovate with Peace of Mind.
All of your data, messages, and proprietary information are securely stored, and—most importantly—never used to train any AI models. Every interaction you have is exclusively yours, from the ideas you enter to the ideas you receive.