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How To Leverage a Consumer Insight

Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.

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3 Steps To Positioning Success: Matchmaking With Your Consumer

The goal of positioning is to stake a claim in the customer’s heart and mind. And, since you can’t be everything to everybody, this challenge is best met by exploring, prioritizing, developing, and testing a range of concepts that focus on three integrated key components: The Premise, The Promise, and The Proof.

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How to Succeed in BASES

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.

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How to Write a Good Consumer Insight

When it comes to concept writing, the right insight makes all the difference. Learn more about the art of writing good consumer insights, and how they can take your concept to the next level.

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