Creative process contains both chaos and momentum. Divergence is the creative chaos, helping to clarify which of the many possible options makes the most sense strategically. Convergence moves things forward and builds momentum.

Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.

Writing concepts can be difficult, requiring the right elements, formula and language. So what’s the best practice when it comes to concept writing?

Ideas To Go alumna Katie Konrath explains how and why product descriptions benefit from just one benefit.

Facilitator Christine Haskins shares her tips and tricks for writing and developing concepts for consumers. Here is her guide to concept development.