ITG Innovation Blog
Creative Curiosities: Earth Month—CCs on Keeping Green
We dug deep and asked our Creative Consumers® associates about their eco-initiatives, sustainable wishes for companies they buy from, outdoor adventures, and their favorite green products.
Creative Curiosities: A Spring Cleaning Extravaganza
Spring is creeping up on us, so we wanted to dive into our Creative Consumers® associate’s (CC’s) cleaning habits, the products they rely on, their tried-and-true methods, and what’s first on their hit list of projects to tackle.
Creative Curiosities: Winter Wonderings
To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.
Creative Curiosities: A Halloween Celebration
Halloween is right around the corner, so it’s only fitting that we ask our Creative Consumers® associates about how they’re celebrating, who’ll be joining the fun, and where they’re allocating their Halloween budget.
Recognizing Hispanic-Owned Brands
To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.
Creative Curiosities: A Summer Closeout
With summer coming to a close, we wanted to ask our Creative Consumers® associates about some of the adventures they embarked on this season, who joined them, and what they’d like to have spent a little more time doing.
Celebrating the Genuine: Consumers on Companies’ Pride
As June is observed around the world as Pride month, we wanted to seek out some of the positive initiatives companies have been making that our Creative Consumers® associates have taken note of.
The Empathy Trajectory: An Interview with AAPI Consumers
May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.