ITG Innovation Blog
The 7 Qualities of Ideation Capture Tools to Consider
Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.
Innovation Beyond Results: Embrace the Artistic Process
Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.
Recognizing Hispanic-Owned Brands
To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.
The Empathy Trajectory: An Interview with AAPI Consumers
May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.
2022 Yale Customer Insights Conference Recap
With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.
6 ITG Curated Pet Products for Your Furry Family
Pet lovers - gather around! For pet month, the ITG pets have curated a list of six products they love that help them stay healthy and entertained!
10 Green Innovations Inspiring ITG This Earth Day
From grocery services to fight food waste, to everyday cleaning products to cut down on single use plastics; read about ten green innovations inspiring the ITG team.
Creative Chaos to Strategic Momentum
Chaos can be both productive and disruptive. But with innovation, it's a necessary element that you need to embrace. Just make sure the chaos you embrace is the good kind. Here, ITG President Beth Storz focuses on how to go from creative chaos to strategic momentum.