ITG Innovation Blog

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Recognizing Hispanic-Owned Brands

To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.

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Consumer Panel: Elevating Black Voices in Innovation

Watch ITG’s Creative Consumers® associates discuss their thoughts on the importance of inclusion and diversity in the innovation process. From the things brands are doing well to represent the black community, to their personal experiences in ITG projects, the insights and thoughtful responses from consumers shed light on the necessary reflections of representation from companies.

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How To Leverage a Consumer Insight

Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.

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The Gravity of Consumer Immersion

Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

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How to Write a Good Consumer Insight

When it comes to concept writing, the right insight makes all the difference. Learn more about the art of writing good consumer insights, and how they can take your concept to the next level.

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