There is a time for focus groups in innovation and concept development. But when it comes to idea generation, you may need to look for more proactive consumers.

There are so many types and sizes of consumer panels these days--how do you decipher which is right for you? Here's a rundown of each consumer panel.

Everyone has innovative capabilities in them, it's just a matter of how much. Take this quiz to find out how innovative you are!

What is Availability Bias? How does Availability Bias affect innovation? Find out examples and more. Also see, Availability Heuristic.

Creative problem solving is a familiar term, but what about lateral thinking? Learn what the term means, and how this indirect approach can enhance your problem solving abilities.

Innovation Process Facilitator Greg Cobb explores rowing as a metaphor for brainstorming. Just as rowing is a surprisingly unnatural motion that benefits from coaching, brainstorming and ideation are learned behaviors that require the right techniques to be most effective.

Capturing ideas is a vital part of innovation, as well as other areas that require ideation. Find out why capturing your ideas as soon as possible is important.