Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.

What is Confirmation Bias? How does it affect innovation? Find out examples of Confirmation Bias in real life and more.

Using the example of gameshow $100,000 Pyramid, Innovation Process Facilitator Adam Hansen reminds us of the value in digging into the details in order to solve problems and conquer the Curse of Knowledge.

Learn how to use the creativity tool called Assumption Busting to provoke innovative thinking. And next time you're generating ideas, bust those assumptions and your Curse of Knowledge!

The goal of positioning is to stake a claim in the customer’s heart and mind. And, since you can’t be everything to everybody, this challenge is best met by exploring, prioritizing, developing, and testing a range of concepts that focus on three integrated key components: The Premise, The Promise, and The Proof.

How can thinking like a child make adults more creative? Hear from a childhood brain development and creativity expert about the creative imagination.

Want to learn how to be more creative? These 6 methods will boost your creativity, whether you're generating new product ideas or painting the next Mona Lisa.

Hack your mind to become a better innovator. This 8 question quiz will tell you your most prominent Cognitive Bias, what it is, and how to overcome it.