Innovation is a widely discussed topic, but its meaning can vary greatly from one person to another. At ITG, innovation is guided by the principles of being tactical, flexible, inspiring, organized, and pushers of new ideas. The company's approach to innovation involves designing workshops that allow clients to focus on content while ITG handles the planning and process, ensuring that the outputs of each section move towards the final strategic objective. By following these principles, teams can effectively explore new ideas, cultivate creativity, and ultimately drive innovation forward. The key to successful innovation lies in striking a balance between focus, exploration, inspiration, and organization, allowing teams to think differently and generate new ideas.

Finding the right innovation partner can transform your creative process. The best agencies don't just say yes—they challenge your thinking, teach you valuable skills, adapt to changing needs, create space for deep thinking, push you beyond your comfort zone, and keep the energy high throughout. Choose a partner who will help you see your blind spots and reach truly innovative solutions that you couldn't discover alone.

We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Giveaway with featured omni-media recommendations from the Idea To Go team that have helped us shift our perspective—and will help you too!

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

We dug deep and asked our Creative Consumers® associates about their eco-initiatives, sustainable wishes for companies they buy from, outdoor adventures, and their favorite green products.

Spring is creeping up on us, so we wanted to dive into our Creative Consumers® associate’s (CC’s) cleaning habits, the products they rely on, their tried-and-true methods, and what’s first on their hit list of projects to tackle.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

To celebrate the transition into winter and see what everyone is up to, we asked our Creative Consumers® associates how they’re engaging with the changes, what they’re buying to pull them through the cold, and how they’re shopping this year.