Inspire® Consumer Insight Accelerator

Dive Into Your Next Great Story. 

Understanding the emotions driving consumer behavior can be tricky. The Inspire® Consumer Insight Accelerator gives you a look inside the hearts and minds of consumers—so you can see through the eyes of the people behind the numbers.

The Inspire® Consumer Insight Accelerator provides inspiration for Opportunity Exploration, as well as a deeper, more empathetic connection to your consumer. This web application captures insights in the same ways consumers share their stories in real life: through photos, artwork, hashtags and words—adding dimension to standard exploratory survey data. Using our nationwide network of highly-engaged Creative Consumers® associates panelists—we provide rich, thought-provoking stimulus that is organized in an intuitive interface to make it easy for you to explore and identify fresh opportunities.

Zoom out for the big picture, or take a closer look at an individual. Every image, theme and data point is linked together—so you can immerse yourself in a story, instead of getting lost in the numbers. Your project's results yield opportunities to explore, build empathy for your target customer, and get you excited to innovate.

Each Inspire® Consumer Insight Accelerator project includes unlimited access for as many team members as you wish—and all your projects are accessible for as long as you need them.