ITG Innovation Challenge

Organize an internal innovation challenge to harness your team’s creativity, talent, and entrepreneurial spirit.

Breakthrough Ideas. One Day. Real Results.

Transform your team's creative potential into actionable innovation in just one day. ITG’s Innovation Challenge is a high-energy internal competition that turns fresh thinking into product or marketing ideas through focused and structured ideation techniques. Gather your team and we’ll handle the rest!

Spark the Challenge Today

How It Works

Our expert Innovation Designers guide your team through a day of focused creativity and innovative thinking:

  1. Form Teams: Create diverse and cross-functional groups of 3-5 people

  2. Generate Ideas: Leverage ITG’s proven ideation techniques to uncover new possibilities through focused sprints

  3. Pitch & Vote: Teams present their boldest ideas to the full group with everyone voting to advance the ideas with the most potential

  4. Collaborate & Refine: Non-advancing participants join winning teams, bringing fresh perspectives to strengthen ideas

  5. Final Showdown: The top three teams compete for company-provided resources to implement their winning ideas

Why It Works

ITG’s Innovation Challenge delivers new possibilities for your business by combining:

  • Expert Facilitation: Led by ITG’s industry-leading Creative Process Designers and Facilitators

  • Structured Competition: Collaborative rivalries that elevate thinking in real time

  • Proven Process: Based on 46 years of innovation expertise

  • Immediate Results: Walk away with fully-developed concepts ready for testing

DOWNLOAD THE ITG INNOVATION CHALLENGE OVERVIEW

Flexible Implementation

Set up a dedicated Innovation Challenge or integrate directly into your organization’s existing events:

  • Stand-alone innovation challenge event

  • Featured activity at company meetings or retreats

  • Quarterly departmental tournaments

  • Annual innovation competitions

Why Choose ITG

The Innovation Challenge leverages ITG’s tools and frameworks to make getting excited about your next innovation easy and fun for the whole team.

  • Expert Facilitators: Leaders in Creative Problem Solving and Design Thinking, we’ll handle the process so you can focus on the content (generating and prioritizing great ideas!)

  • e-deation® Platform: Capture and organize every idea in real time with our proprietary idea capture platform

  • ITG’s AI Tools: AI-powered assistants that supercharge creativity and streamline concept development

Challenge Your Team

Frequently Asked Questions

  • It is a high-energy, one-day internal competition that harnesses your team’s entrepreneurial spirit to generate fresh product or marketing ideas. Cross-functional teams compete in structured ideation sprints using our idea capture software and pitch their boldest concepts to the full team.

  • You walk away with an actionable innovation pipeline alongside an energized team. The day concludes with prioritized concepts vetted by the collective group, alongside all the drafts that didn’t make it to the finals.

  • We organize participants into diverse, cross-functional groups of 3-5 people, such as pairing R&D directly with Marketing. This strategic mix of perspectives elevates the quality of thinking and breaks down internal silos.

  • The event leverages ITG's proprietary ideation platform to capture and organize every idea in real-time. Additionally, our AI-powered tools help teams supercharge their thinking and streamline rapid concept development on the fly.

  • After rounds of focused ideation sprints, the top teams compete in a final pitch showdown. The winner is selected by a leadership panel or a popular vote, ensuring immediate decisions are made and top ideas secure the resources needed for implementation.