We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Giveaway with featured omni-media recommendations from the Idea To Go team that have helped us shift our perspective—and will help you too!

We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Book Giveaway with top picks from the Idea To Go team that have helped us spark our creativity—and will help you too!

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the difference between risk in concept development vs. product development.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.

What is Conformity Bias? How does Conformity Bias affect innovation? Find out why you shouldn't conform if you want to generate the best ideas.

What is Confabulation Bias? Confabulation can be related to rationalization. How does Confabulation affect innovation? Find out examples and more here.