We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Giveaway with featured omni-media recommendations from the Idea To Go team that have helped us shift our perspective—and will help you too!

Explore the qualities of different idea capture platforms based on a few properties that matter most to ideation success, and how the participants interacting with these platforms impacts the ultimate quality of your output.

Innovation is about the process, not the outcome. But many companies fixate on end results, expecting transformational ideas without investing in the very process that births them. Here is why the ideation journey is just as important.

We are officially commencing the start of “Hot Innovation Summer” with our annual Summer of Innovation Book Giveaway with top picks from the Idea To Go team that have helped us spark our creativity—and will help you too!

In celebration of Juneteenth, ITG president and Facilitator, Beth Storz, sat down with the founder of the Not Just a Smile organization to discuss more about the impacts their movement.

CEO Ed Harrington encourages marketers to place consumer work at the center of the product development process - and explains why working with consumers is worth it.

Introducing ITG's first ever Forness® Awards! We compiled a list of new products that qualify as "get fired" ideas: ideas a little too far out there.

Despite the importance of insights, most people can't agree on what a good—or leverageable—insight is. Learn how to get to insights that have motivating power.