Creative process contains both chaos and momentum. Divergence is the creative chaos, helping to clarify which of the many possible options makes the most sense strategically. Convergence moves things forward and builds momentum.

Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.

Starting with lots of ideas in ideation increases the odds that there are good ideas to work with. So don't be afraid of quantity—we find that it leads to quality.

Innovation Process Facilitator Greg Cobb explores rowing as a metaphor for brainstorming. Just as rowing is a surprisingly unnatural motion that benefits from coaching, brainstorming and ideation are learned behaviors that require the right techniques to be most effective.

When it comes to the new wave of scrappy innovation, it's important to get process right and the ideas necessary to keep your company moving forward.