Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the difference between risk in concept development vs. product development.

May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.

With the 2022 Yale Customer Insights Conference all wrapped up, we've compiled a summary of highlights from our favorite takeaways.

Pet lovers - gather around! For pet month, the ITG pets have curated a list of six products they love that help them stay healthy and entertained!

From grocery services to fight food waste, to everyday cleaning products to cut down on single use plastics; read about ten green innovations inspiring the ITG team.

Creative process contains both chaos and momentum. Divergence is the creative chaos, helping to clarify which of the many possible options makes the most sense strategically. Convergence moves things forward and builds momentum.