Innovation Process Facilitator Dina Pancoast shows how the Ideas To Go Process compares to Design Thinking.

Chaos can be both productive and disruptive. But with innovation, it's a necessary element that you need to embrace. Just make sure the chaos you embrace is the good kind. Here, ITG President Beth Storz focuses on how to go from creative chaos to strategic momentum.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.

Avoid these common mistakes in concept development.

CEO Ed Harrington encourages marketers to place consumer work at the center of the product development process - and explains why working with consumers is worth it.

Watch ITG’s Creative Consumers® associates discuss their thoughts on the importance of inclusion and diversity in the innovation process. From the things brands are doing well to represent the black community, to their personal experiences in ITG projects, the insights and thoughtful responses from consumers shed light on the necessary reflections of representation from companies.

What is Conformity Bias? How does Conformity Bias affect innovation? Find out why you shouldn't conform if you want to generate the best ideas.

What is Confabulation Bias? Confabulation can be related to rationalization. How does Confabulation affect innovation? Find out examples and more here.