Common Mistakes in Concept Development
Avoid these common mistakes in concept development.
Noise, Focus, Speed, Subject: Photography as a Metaphor
Noise, focus, speed, subject. These are some of the photography metaphors Ideas To Go Facilitator, Greg Cobb, uses to illustrate important elements of a successful innovation project - and in turn, explains how a creative mindset can help uncover new thinking.
10 Creativity Exercises to Stretch Your Thinking
Use these 10 Creativity Exercises to stretch your thinking beyond what is readily available. Use these exercises the next time you need to be creative!
The Importance of Capturing Ideas
Capturing ideas is a vital part of innovation, as well as other areas that require ideation. Find out why capturing your ideas as soon as possible is important.
Concept Development: In Search of the Perfect Concept
Facilitator Christine Haskins shares her tips and tricks for writing and developing concepts for consumers. Here is her guide to concept development.