What is Status Quo Bias? Status Quo Bias makes us default to keeping things the same. How does Status Quo Bias affect innovation? Find out here.

Despite the importance of insights, most people can't agree on what a good—or leverageable—insight is. Learn how to get to insights that have motivating power.

Noise, focus, speed, subject. These are some of the photography metaphors Ideas To Go Facilitator, Greg Cobb, uses to illustrate important elements of a successful innovation project - and in turn, explains how a creative mindset can help uncover new thinking.

Use these 10 Creativity Exercises to stretch your thinking beyond what is readily available. Use these exercises the next time you need to be creative!

Starting with lots of ideas in ideation increases the odds that there are good ideas to work with. So don't be afraid of quantity—we find that it leads to quality.

Ideas To Go alumna Katie Konrath explains how and why product descriptions benefit from just one benefit.

Innovation Process Facilitator Christine Haskins shares some tips and tricks for working with kids during the new product development process.

Avoid groupthink and get great ideas. Follow these 10 rules to propel your brainstorming ideas to success. And don't forget to watch the video at the end!